CV

Monika

Monika Hartmann
Based in Cologne, Germany
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Professional Career

Date Field of activity
2021 Mai — 
now
Time devoted to founding a family and child-rearing
2018 June — 
2021 April
Strategic marketing consulting
Freelancer

Building and developing innovative brands
Conception and coordination of product brands
Market analysis and trend research
Customer and target group-oriented communication
Coordination of all marketing instruments
2016 July — 
2018 May
FOND OF GmbH
Head of Marketing for klatta

Establishing the core brand
Development of the marketing schedule and communication concept
Trade fair concepts and organization
Brand communication
Directing of PR activities with external PR agencies
Website concept
Tracking of website content
Tracking oft he marketing budget
Coordination of all communication tools and advertising activities
Visual Merchandising of product presentation
2015 September –
2016 June
FOND OF GmbH
Marketing Manager for OFFERMANN
Brand Manager for pinqponq

Establishing the core brand
Development of the marketing schedule and communication concept
Trade fair concepts and organization
Brand communication
Directing of PR activities with external PR agencies
Website concept
Tracking of website content
Tracking oft he marketing budget
Coordination of all communication tools and advertising activities
Visual Merchandising of product presentation
2012 April — 
2015 August
COS Stores
Women’s Department Manager and Assistant Store Manager at COS, Cologne

Human resources management (team of 25)
Personnel deployment planning
Sales and merchandising
Shop controlling and budgeting
Team trainings
International support of store openings in Geneva and Copenhagen
2011 January — 
2012 March
SCOR Global P&C
Customer Relationship Manager (CRM)

Responsible for the German market with an own customer base
Work on detailed company information and strategic plans
Yearly market analysis for the insurance and reinsurance market
Pricing Management
2010 August — 
2012 March
SCOR Global P&C
Assistant Marketing Manager

Marketing and advertising planning for the German market in cooperation with the HQ in Paris
2007 September –
2010 December
SCOR Global P&C
Assistant Underwriter

Market: Germany
2006 April — 
2007 August
Converium Reinsurance
Assistant Underwriter

Market: Poland & Slovenia
2004 August — 
2006 March
Converium Reinsurance
Assistant Underwriter

Market: Cyprus, Greece, Malta & Turkey
2001 August — 
2004 July
Converium Reinsurance
Apprentice Insurance clerk

International broker Benfield in Prague
Optional reinsurance
Mandatory reinsurance
Accounting
Human Resources (Data Skill Base Profiling)

Education and further training

2021 September
Deutsches Institut für Marketing (DIM) Köln (German Institute for Marketing Cologne)
Certificate: Head of Marketing

2018 September — 2019 January
Deutsches Institut für Marketing (DIM) Köln (German Institute for Marketing Cologne)
Certificate: Certified Operational Market Researcher

2008 March — 2011 July
Hochschule Fresenius Köln(University Fresenius Cologne)
Business Administration Studies, while working full-time
Degree: Master of Business Administration, main focus: marketing

2004 October — 2007 January
Fachhochschule Köln (University of Applied Sciences Cologne) Further education, insurance business
Degree: Certified Insurance Business Administration (IHK)

2001 August — 2004 July
Professional School Köln Südstadt
Vocational training, insurance clerk
Degree: Certified Insurance Clerk (IHK)

1992 August — 2001 May
Genoveva Gymnasium (high school) Cologne
Degree: Diploma

Skills

Industry-specific (strategic and operational) marketing
Entrepreneurial thinking and acting
Leadership quality
Project management
Product marketing
Visual merchandise
Brand and product communication
Creativity and ideation

Languages

German: native speaker
Polish: native speaker
English: fluent in spoken and written language
French: level B1

Tools

Project management: Asana, Trello, Miro, WeChange
Office: Microsoft Office, Slack, Riot, Rocket Chat
Programming language: Python (basic knowledge)

Miscellaneous

Member of And She Was Like: BÄM!, a queer-feminist initiative that works in the field of art and design and is committed to self-determination, equality and solidarity through formats and events on (self-)education and dialog.

Voluntary brand and strategy concept for köllektiv, a cooperative supermarket in Cologne, Germany